Arosa Vacations by BlueHills

Complete redesign of the Arosa Vacations website, focused on modernizing and simplifying the visual experience while maintaining key brand elements: the signature green shades and parts of the existing logo. This was not a radical transformation, but rather a strategic evolution of the brand, ensuring it remains familiar to returning guests.

Scope of Work & Features

• Minimalist & Modern Design: clean, intuitive, and fully responsive interface
• Accessibility & HTML Structure: compliant with WCAG standards, optimized semantic code
• Improved On‑Page SEO: optimized titles, descriptions, and content hierarchy
• Updated Property Descriptions: enriched content on the site and across all OTA channels
• Professional Photography: new property images consistent across the website and platforms
• Cross‑Channel Optimization: improvements extended to social media, Booking.com, Airbnb, and Google My Business

Results

• Modern elegance while preserving brand familiarity
• Enhanced usability for guests and owners
• Increased SEO visibility and conversion across platforms
• Consistent, professional presence with high-quality visuals

Why Highlight This Work?

• Combines visual, technical, and marketing strategy
• Demonstrates cross‑channel project expertise
• Showcases full attention to detail: from accessibility to professional photography

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